After graduating from Harvard in 1978, David Intrator began his career as a copywriter at a number of creative boutiques in New York City. Wanting to get hands-on experience in the rapidly accelerating global economy, in 1985 he moved to Europe.

As part of the legendary creative hotshop, GGK, Intrator created border-crossing campaigns for companies including Swissair and Porsche Design. In 1988 he returned to New York to assume the position of Creative Director at Wells Rich Greene. IBM, Chase Manhattan Bank and MCI were just a few of the brands he helped develop there. In 1991, when Wells Rich Greene was purchased by the French Agency, BDDP, Intrator was invited to return to Europe. As Creative Director on International Accounts at BDDP Paris, he created pan-European and worldwide campaigns for companies like BMW and McDonald’s.

It was his global experience that taught Intrator the value of a concrete adverting idea, as opposed to a mere branding style or tone, since the latter more often than not would lead to strategic incoherence as it crossed borders, what Intrator calls Brand Entropy. And it was during his tenure at BDDP that he began directing some of his own spots.

In 1994, Intrator decided to go out on his own. Basing himself in Vienna, he began offering his services as a creative and branding consultant, primarily to the emerging economies of Eastern Europe. With a wealth of national and global experience now under his belt, Intrator returned to New York City in 1996, where he worked as a Creative Director at Y&R.

In 2001, he founded Intrator+Partners.